When it comes to what is currently trending in the business world during the pandemic, one of the most significant would be the reliance on products and services online, rather than the use of a physical establishment. It is an understandable change for many, as the pandemic has undoubtedly caused many people to spend most of their time at home, purchasing the things they need online.
While there might be a bout of cabin fever now and then, the fact of the matter is that many homeowners are getting used to the introverted lifestyle. Companies that want to take advantage of the current business landscape would do well to shift products and services online to stay afloat. That said, there are quite a few local businesses that cannot rely solely on the Internet for revenue; which is where search engine optimization (SEO) comes in.
Fortunately, many of the best local SEO agencies have a means of aiding brick-and-mortar businesses to ensure that they do not go out of business. Here are just eight local SEO techniques for local companies to help adapt to the ongoing pandemic.
1. Stay active in social media
While local businesses might not fully utilize online amenities, it does not mean that online services cannot help. For example, one of the easiest ways for any company out there to maintain clout and influence would be to stay as active as possible in social media. That way, the company owner can spread the message as much as possible.
2. Geo-targeting through content marketing
Most business owners have likely already heard of blogs and articles as a form of content marketing. What inexperienced business owners might not know is the geo-targeting is possible through content marketing. An article does not just have to be about the products, but it can also talk about local events to help develop more of a relationship with the target audience.
3. Take advantage of technical SEO
Considering that brick-and-mortar businesses have a long way to go to develop a successful digital marketing strategy that can convince the locals to come and visit, it is only natural to use every trick in the book. Technical SEO involves changes in the infrastructure that will help the Google search algorithm index and rank the site.
4. Remember, user-friendliness is king
They often say in digital marketing that content is king. While it can be hard to argue with the results, there are a few upcoming changes that could very well turn things around. For example, the Google Page Experience Update states that user experience (UX) and overall user-friendliness will play much bigger roles in how the algorithm ranks websites moving forward. With the update gearing to go live in May, it can be quite an exciting time for companies that made an effort for user-friendliness from the beginning.
5. Keep the site’s loading times as quick as possible
As much as some might want to downplay the importance of loading times, the fact of the matter is that fast loading times will always impress online users. Most people can appreciate a business that respects their time by ensuring the primary website is as seamless and experience as possible.
Keeping the loading times quick is not just about leaving out unnecessary widgets and site accessories. It also involves the correct use of quality images, as there is such a thing as too much resolution, especially for the mobile platform.
6. Make use of social media outreach
As stated above, brick-and-mortar companies have quite a lot to do if they are going to attract potential clients. While there are plenty of ways to accomplish the task, it would be best to get help from those who already have plenty of subscribers and followers on their side. A company can reach out to various content creators and influencers to see which one is interested in striking a deal. While typical advertising works well enough, it cannot beat having the content creator advertise products or services.
7. Deliver a superior mobile experience
Not every company has experience when it comes to the mobile platform, which is why most depend on web design and local SEO agencies to help bridge the gap. It does not have to be said just how much of an impact a superior mobile platform can make, but the fact of the matter is that there still are not enough company owners looking to wow their audience with a mobile app. Always keep in mind that the direction the business sector is taking is not just strictly online, but also leaning heavily into the mobile market. For those who are having trouble developing a proper mobile experience for their clients, there are plenty of online marketplaces out there that can serve as the foundation due to their quality mobile platforms.
8. Remain consistent at all times
Last but certainly not least, brick-and-mortar businesses benefit heavily not just from a quality digital marketing strategy, but a commitment to being consistent and professional no matter the case. For example, online users are more likely to support a business they know continually interacts with the masses.
Even if the services might need some work, if the company looks as though it is constantly striving to get better, it can be challenging not to support such a business. A company could even potentially turn negative reviews around by responding to the reviewer and taking steps to alleviate the issue. No matter the industry, maintaining a consistent pace is how both online and offline users are satisfied by a company’s services.
One of the biggest challenges that come with running a brick-and-mortar business is the fact that local SEO methods are much more challenging due to the ongoing pandemic. However, it does not mean that there is no wiggle room. Even the world of tourism — heavily hit by the lockdowns — is managing to turn things around through creativity and innovation. There is always a chance for a business to get ahead; even a local company that was hit hard by the lockdowns of 2021.