Fashion Nova is the biggest fast fashion brand today because it was able to take its social media game to the next level. Since Fashion Nova joined Instagram in 2013 and more people started purchasing Fashion Nova pieces, they had enough money to pay top influencers and celebrities to wear the clothes produced by the brand.
By seeing public figures wear Fashion Nova pieces and rock them so well, more people became Fashion Nova customers.
One of the latest additions to the list of celebrities to collaborate with Fashion Nova is Megan Thee Stallion. In April 2020, Stallion announced to her fans on her Instagram page that she was collaborating with Fashion Nova to create something special. They are creating something for tall girls.
Although coronavirus still keeps spreading far and wide, Stallion is using her time to help ladies like herself and ensure they have the best summer this year.
Fashion Nova is known for its inclusivity. It has something for almost every lady out there regardless of size and shape. Let’s take a look at how this team up with Megan Thee Stallion will increase the brand reach even further.
Why Megan Thee Stallion Decided It was Time for a Collaboration
One question you’ll ask yourself about the collab between Thee Stallion and Fashion Nova is…
People are out there battling with the outcome of the pandemic, but someone is releasing a clothing line for tall girls. Are there no more issues out there?
Megan answered this question well by sharing some of her experiences with her fans on Instagram. She made us understand that tall girl jeans struggles are real struggles too, and many ladies agreed with her.
After posting a picture of herself modeling in Fashion Nova jeans, she decided to talk about her problems with tall girl jeans and how the fashion industry is yet to understand tall girls.
Megan Thee Stallion stands at 5’ 10’’ and has a curvy figure. According to her, the normal jeans produced by fashion brands do not support this body structure. Most jean companies do not understand women’s physique enough to manufacture something that is not uncomfortable to wear. She has to jump 10 times or more just to wear a pair of jeans.
Many women out there also face this struggle. It’s not just about the trousers not fitting, but also the length of the jeans. The current standard for jean trouser length for tall girls is 34-inches. At this length, many tall girls will not even have trousers up to their ankles.
Megan Thee Stallion has decided to bring a change to the industry. It is high time for tall women with different body sizes to be able to wear their jeans comfortably and confidently. This collaboration with Fashion Nova is the way she’s going to get it done.
How Fashion Nova’s Partnership With Stallion Will Increase The Brand’s Reach
Wearing a pair of Fashion Nova’s jeans that hugged her hips tightly showcasing her curves, Megan Thee Stallion teased her fans about the collaboration.
In reaction, many tall women trooped into Megan’s comment section to show their excitement about this collaboration. It was as if they had just been waiting for someone to do this
Thee Stallion didn’t announce the date the line will be released, so this will result in more people checking the brand’s website more frequently, apart from checking her Instagram page for the release announcement.
As these tall girls (some of whom have never shopped Fashion Nova before) check the website, they might see other pieces that catch their eyes. So, they’ll do some Fashion Nova shopping even before the tall girl jeans are released.
Also, by partnering with Megan Thee Stallion to create this line, Fashion Nova has added to its inclusivity. Now, it doesn’t just cater to plus-sized ladies and curvy women anymore. It also now has something for tall girls who may or may not be curvy. Now, girls who had no reason to shop Fashion Nova before now have a reason to.
Other Ways Fashion Nova is Growing Their Customer Base
Fashion Nova is constantly developing new ways to grow their reach and get more people on their team. Apart from partnering with influencers and celebs and releasing collections with people like Cardi B and Megan Thee Stallion, Fashion Nova keeps growing its customer base by:
– Making Products Affordable
Almost all Fashion Nova pieces are less than $50. They have made it possible for anyone to be able to wear trending clothes for so little.
There is even a price difference between Fashion Nova’s clothes and that of other fast fashion brands. They make it much more affordable than the rest. According to Fashion Nova CEO, Richard Saghian, they want to get more people on their side. They want more customers and are ready to sell great clothes at extremely low prices to get them.
– Relating With Their Customers
Another way Fashion Nova has been able to capture more people is by interacting with them on Instagram.
Apart from posting customers’ pictures on their main page, Fashion Nova also listens to the customers and ask them questions.
They want to know what people want, so they can be the first to start giving it to them. This is how Saghian was able to see that plus-sized and curvy women were not getting what they wanted, and he created something special for them.
Fashion Nova’s partnership with Megan Thee Stallion could serve as a wake-up call and more people will begin to point out things that are wrong in the fashion industry as we know it. When advocates like Danielle Brooks and Ashley Graham spoke about how clothes were wrongly made for plus-sized women everywhere, brands like Universal Standard, Aday, and Everlane stepped up their game.
Thee Stallion’s actions may just be the beginning of inclusivity for Fashion Nova as they may have other interesting partnerships in the nearest future.