Promoting YouTube is not accessible if you don’t know the proper techniques and, most importantly, the time and patience involved in promoting it successfully. However, if you watch out for your competitors and their way of promoting YouTube videos, then there are high chances that you will be able to replicate at least half of what they are doing.
YouTube promotion is a gradual process, and you have to do it in chronological order as you would never know when your video will go viral and become an instant hit. There is always competition on YouTube videos, so one must be extra cautious while promoting them. Here are some things you can learn from your competitors about YouTube promotion.
1. You Want Your Video to Rank #1 in Search Results
The best way to promote your video is by giving it the best chance it can have to rank at number one in YouTube’s search results when someone searches for that keyword phrase. However, this is much easier said than done, which makes it something that can be difficult for your competitors to master. Looking at how they are doing this and mimicking their techniques is a great way to get started.
2. Not Using Metadata
One of the most important parts of YouTube promotion that your competitors may not be taking advantage of is using metadata. Some people don’t think that it impacts your success at all. If you want to outrank them, you must provide the proper metadata for your videos so that users can adequately discover them.
3. Read Between The Lines Of YouTube’s Video Recommendations
When you view a video on YouTube, it automatically gives recommended videos based on what other videos you’ve watched. These video recommendations play a large part in the success of your YouTube video, although they aren’t always accurate or up-to-date enough to provide you with the best results. So if you want to learn more about how this works and how it can be improved, take a look at what other people are doing and mimic that strategy.
4. Taking Advantage Of YouTube’s Network
Another essential feature that people tend to forget about is YouTube’s network. While it hasn’t been used in years, there are still millions of people who have accounts in the network and could potentially subscribe to you or leave a comment on your videos. You can see if any of your competitors are using this network and if they are, take a look at how they’re doing it.
5. Get Creative With Annotations
Annotations can be extremely powerful for those who know how to use them correctly. If you want to get your videos discovered by as many people as possible, then you should go ahead and try copying what other people are doing with their annotations. Use annotations creatively so it won’t feel forced but will be something that people are naturally drawn to.
6. Learn How To Do Keyword Research
Most beginners make the common mistake of not doing the necessary keyword research before uploading their videos. This can negatively impact their success, causing their videos to get lost in the “sea” of other videos. If you want to do better than your competitors, you must spend the time learning about keyword research and finding out what keywords would work best for your specific niche.
7. Don’t Get Caught Up In Spamming
Spamming is one of the most important parts of YouTube promotion that you should be avoided at all costs. This entails uploading videos that don’t really have anything to do with your niche but are still relevant enough that YouTube’s algorithm will recommend them for specific topics. Of course, this can massively backfire if not done correctly, so make sure not to do it.
These are just a few of the most important things you should be taking advantage of if you want to do better than your competitors. There are other factors for YouTube promotion, but these are some that will have the most significant impact on how your videos rank. If you want to learn about what it takes to outrank your competitors, then make sure to follow each one of these tips.