Saturday, April 13, 2024

The Swimply Net Worth: A Deep Dive into the Success of the Pool-Sharing Platform

Swimply, the innovative pool-sharing platform, has been making waves in the hospitality industry since its inception in 2018. With its unique concept of allowing homeowners to rent out their pools by the hour, Swimply has disrupted the traditional pool rental market and created a lucrative business model. In this article, we will explore the net worth of Swimply, its growth trajectory, and the factors contributing to its success.

The Rise of Swimply

Swimply was founded by Bunim Laskin and Asher Weinberger, two childhood friends who recognized the untapped potential of underutilized swimming pools. They saw an opportunity to connect pool owners with individuals seeking a private and affordable swimming experience. By leveraging the sharing economy model, Swimply quickly gained traction and became a popular choice for people looking for a unique swimming experience.

Since its launch, Swimply has expanded its operations across the United States and even internationally. The platform has seen significant growth, with an increasing number of pool owners listing their properties and a growing user base of individuals seeking pool rentals. This rapid expansion has undoubtedly contributed to Swimply’s net worth.

The Financial Success of Swimply

While Swimply is a privately held company, its financial success can be estimated by analyzing its revenue streams and market valuation. According to industry reports, Swimply generated over $10 million in revenue in 2020 alone. This impressive figure showcases the platform’s ability to monetize the sharing economy concept effectively.

Swimply’s revenue primarily comes from the commission it charges pool owners for each booking. The platform takes a 15% cut of the total booking fee, providing a steady stream of income. Additionally, Swimply offers premium services, such as pool cleaning and maintenance, which further contribute to its revenue.

Furthermore, Swimply has attracted significant investments from venture capitalists, indicating its potential and market value. In 2021, the company raised $10 million in a Series A funding round led by Norwest Venture Partners. This investment not only validates Swimply’s business model but also boosts its net worth.

Factors Contributing to Swimply’s Success

Several key factors have contributed to Swimply’s success and its impressive net worth:

  • Market Demand: Swimply tapped into a market demand for private swimming experiences, especially during the COVID-19 pandemic when public pools were closed or restricted. By offering a safe and exclusive swimming option, Swimply attracted a large customer base.
  • Unique Value Proposition: Swimply’s value proposition of affordable and convenient pool rentals sets it apart from traditional pool rental options. The platform offers a wide range of pool types, locations, and amenities, catering to diverse customer preferences.
  • Trust and Safety Measures: Swimply prioritizes trust and safety by implementing rigorous verification processes for both pool owners and renters. This instills confidence in users and encourages repeat bookings.
  • Effective Marketing Strategies: Swimply has successfully leveraged digital marketing channels, social media influencers, and strategic partnerships to increase brand awareness and attract new users. Their marketing efforts have played a crucial role in driving growth and expanding their user base.


1. How does Swimply ensure the safety of its users?

Swimply prioritizes user safety by implementing several measures:

  • All pool owners and renters are required to go through a verification process, including identity verification and background checks.
  • Swimply provides guidelines and safety tips to both pool owners and renters, promoting responsible behavior and adherence to safety protocols.
  • Users can leave reviews and ratings after each booking, allowing others to make informed decisions based on previous experiences.

2. Can pool owners set their own prices on Swimply?

Yes, pool owners have the flexibility to set their own prices on Swimply. They can determine the hourly rate for their pool based on factors such as location, amenities, and demand.

3. How does Swimply handle customer support?

Swimply provides customer support through various channels, including email and phone. They have a dedicated support team that assists users with any inquiries, issues, or booking-related concerns.

4. Does Swimply offer insurance coverage for pool owners?

Yes, Swimply offers a $1 million liability insurance policy to pool owners. This coverage protects pool owners in case of any accidents or damages that may occur during a rental.

5. What are Swimply’s plans for future expansion?

Swimply has ambitious plans for future expansion. They aim to further expand their operations globally, targeting new markets and regions. Additionally, Swimply plans to introduce new features and services to enhance the user experience and cater to evolving customer needs.


Swimply’s net worth has soared due to its innovative approach to pool rentals and its ability to tap into market demand for unique swimming experiences. The platform’s financial success is evident through its revenue streams, market valuation, and significant investments from venture capitalists. Swimply’s success can be attributed to factors such as market demand, a unique value proposition, trust and safety measures, and effective marketing strategies.

As Swimply continues to expand its operations and attract a growing user base, its net worth is expected to increase further. The platform’s success serves as a testament to the power of the sharing economy model and the potential for disruption in traditional industries.

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