Owning an online or ecommerce business makes it easier to reach wider audiences. This allows for greater lead generation and eventually more sales.
However, if you want this kind of attention and success, you have to master your digital marketing strategy. If you don’t have a strong online presence, you can expect to bring in a lot of online traffic. This begins with your search engine optimization.
But what is SEO and why is it so important?
Excellent question. Keep reading for a quick guide on SEO explained and some ecommerce SEO best practices.
What is SEO?
Boosting your online presence begins with understanding SEO. How can you implement eccomerce SEO best practices if you don’t know what they are?
SEO is the coding used by search engines like Google to find relevant online content. When a user conducts a keyword search, Google uses the coding embedded in websites to determine what’s relevant and what isn’t. The higher your website ranks for specific keywords, the faster users will find you online.
Research Effective and Trending Keywords
One of the ecommerce SEO best practices is to research your market to identify the most relevant and trending keywords. Within the confines of your niche and industry, what are people searching for online?
By learning about these trending keywords, you can ensure you’re reaching your target audience. Be careful with generic, one-word keywords, as they tend to have millions of hits online. This means your website will get lost in a sea of identical keywords.
Create High-Quality Content for Your Blog
One of the most important SEO tips is to create valuable content for your blog. Yes, this means using the researched keywords mentioned above to bring in qualified leads.
However, you also need to make sure your content offers something of value to the reader. This will give them a reason to visit your site and a reason to stick around and look at some of your other content.
Just as importantly, this will help you increase your SEO rankings, generate more leads, and earn the consumer’s trust. Click here to learn more on how to do on-page SEO.
Write Meta Descriptions for Each Webpage
Each webpage should be visible on Google and other search engine sites. However, your meta description for each page will be a determining factor in how many clicks you get.
A meta description is a small blurb found under website links on search engines. Below the link, you’ll see a small paragraph describing what you’ll find on the page. This is where you try to hook the user to encourage a link click.
Use Link-Building Strategies
Finally, e-commerce SEO best practices include link-building. This includes internal links, external links, and backlinks.
Internal links in your website lead readers to other blog posts, product pages, contact info, etc. They help you keep the user engaged, generate leads, and make sales.
External links lead to data, facts, statistics, etc. They’re used for sourcing information or providing content to the reader outside of your realm of expertise.
Finally, backlinks are links on other websites leading back to yours. You can acquire these through guest posting, advertising, and affiliating with other small businesses. Quality backlinks improve your credibility on Google, which will help you rank higher.
Want More Insight Into Ecommerce SEO Best Practices
Are you implementing these e-commerce SEO best practices? If not, it’s time to get on the ball.
We hope this SEO guide helps you improve your sales and grow your business. For more small business advice and marketing tips, stick around and read through some of our other articles. Our blog was created to help entrepreneurs like you.